Top 5 Fashion Games in Africa: Q2 2024 Performance

In Q2 2024, the top 5 fashion games on a unified platform in Africa showcased diverse performance trends. Here’s a closer look at their weekly downloads, revenue, and active users.

Left or right: Magic Dress up exhibited a fluctuating trend in weekly downloads, starting strong with 169K in the first week of April and experiencing a dip to 81K by mid-May. However, it rebounded to over 100K by early June. Weekly active users saw a consistent rise, beginning at 474K and reaching a peak of 653K by mid-June.

Hair Tattoo: Barber Shop Game showed a steady increase in weekly downloads, starting at 94K in early April and climbing to 113K by mid-June. Active users followed a similar upward trend, starting at 1.2M and peaking at 1.26M by mid-June. Revenue remained negligible throughout the quarter.

Makeup Show: Makeover Salon experienced a significant boost in weekly downloads, beginning at 56K in early April and surging to 132K by the end of June. Active users also increased from 512K at the start of the quarter to 769K by the end. Revenue data was not available for this period.

Fashion Makeup: Dress Up Show maintained consistent growth in weekly downloads, starting at 62K and rising to 85K by mid-June. Active users also grew steadily from 327K to 558K over the same period. Revenue remained minimal, peaking at $13 in mid-June.

Project Makeover saw varied weekly download numbers, starting with 49K in early April, peaking at 102K in mid-June, and ending at 61K. Weekly revenue was more stable, hovering around $8K to $10K throughout the quarter. Active users fluctuated, peaking at 407K in mid-June before settling at 354K by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.